However, the operation is identical by offering a publication available 24 hours.Įach social network has its own codes and users, which is why it is important to think upstream in your digital marketing strategy how to incorporate these communication tools. This network is therefore not accessible to all companies, it depends on your target (your buyer persona ) as well as your positioning. Snapchat ™ stories are aimed at a younger audience. In short, you create a real live interaction with consumers. This promotes interaction with your followers! You can ask questions, take a quiz, etc. On Instagram ™, there are “classic” stories which only last 24 hours and “featured” stories which are permanent highlights. This is what most consumers are looking for today. Depending on the content you use, you humanize your business. They show good understanding between employees, behind the scenes of the business or mini interviews with managers. On the accounts of major brands, stories of internal events are regularly published. This allows you in particular to gain visibility, but above all to create links with your followers. You may have already published as part of the development of your business: The objectives are to share “moments of life”, to be able to exhibit new content regularly and to interact in a more “fluid” way with the community.Īs a business owner, you can definitely put Stories to good use. Most of the time, they are only available for a certain period of time before they disappear. They are pushed on the social network and differ from classic publications. That is to say a mini video or a set of animated images with text, colors or gifs that scroll one after the other.

Story Pins: to summarize in three questionsĪ story is an animated, short, often ephemeral publication, highlighted on social networks.Story Pins: discover the new Pinterest ™ image format: in conclusion.How do I create a Pinterest ™ story pin?.Pinterest ™, the inspiration network with positive values.Pinterest ™ video format to increase your performance.Use stories to create a guide or tutorial.Stories: the new feature of Pinterest ™.

Pinterest stories download